Make It Happen Blueprint BLAST, Excerpts, & Giveaway!

  

The Make It Happen Blueprint
Despite living in a world of abundance, many people still feel unhappy, over scheduled, tired, and unsuccessful. Yet there seems to be an group of people who “get it.” They catch all the breaks, accomplish more in a day, make more money in their business ventures, bounce back from trials faster, and always have their lives in order. Are they just lucky, or is there some sort of secret most of us are missing?

Michelle McCullough has spent thousands of hours studying, listening to, and learning from success experts including Stephen Covey, Jack Canfield, Brendon Burchard, Jim Rohn, Brian Tracy, Ken Blanchard, Darren Hardy, and more. Applying key principles (and learning a few things on her own) she’s built three successful businesses and while still maintaining a meaningful personal life. Everyone has the ability to be a high performer. All it takes is the right mindset, the right tools, and a willingness to work. As she shares eighteen practices for high performance, you too can learn how to take your business and personal life to the next level. Success is possible, happiness is achievable, so stop dreaming about it and get out and MAKE IT HAPPEN!

Excerpts - From The Make It Happen Blueprint
-Success is not a destination, it’s a practice. The actions we take every day, week, and month to make our dreams a reality are what determine our success and happiness.

-The most paralyzing thought keeping you from your goals is, “I don’t deserve it.”

- “Plan” is the four- letter word for success. Peak performers know this, and they find power in a plan and thrive on the execution and ultimate success of seeing it through to completion.

-Trying to do two things at once is a recipe for failure. The time has come for you to give up your “Multitasker of the Year” award.

-High performers don’t just understand the value of a person—they understand the value of every person.

- If you’re going for a gold medal in raising high performers (and I hope you are), daily ask kids this powerful question, “What did you do to make someone else happy today?” This helps them become more aware of others.

Praise for the Book

“I do love this book. McCullough is real and relate-able. I was only in the first chapter when I felt hopeful and empowered. While some of her golden advice is aimed mostly to those working in the field of Business (which I am not), there is more than enough real-life help that a Homemaker can use too. She doesn't create, yet another, list of things "I should be doing", but attainable solutions to MAKE TIME for the other things I really DO need to do. These recommendations are easy to do. I am so thankful for McCullough's inspiration and passion to share this knowledge; my life was immediately changed and improved for the goals her book motivated.” - Kristin Call; London, ENGLAND

"Michelle McCullough has one of those minds you love to be around! She shares fresh ideas, content, and strategies for creating a life and a business that you love. Reading this book will elevate your life!” - Tiffany Peterson, Professional Speaker, www.TiffanySpeaks.com; Utah, USA

“The beauty of Michelle's book & writing is that it is a lucid, unadorned reminder that we periodically need. It reinforces powerful practices which we often brush past and only remember when we fail to "make it happen". I love her earnest voice and really personal examples.” - Vilasi Venkatachalam; INDIA

"As entrepreneurs we often feel alone. McCullough's book Make It Happen reminds us that we are all in this together. She manages to rekindle your purpose as well as provide pertinent ideas and strategies to help you preform at your best. I love the way she provides a section at the end of each chapter to help you implement the things you read and learn in Make It Happen. Every purposeful entrepreneur should have this book on their nightstand!" - Nicole Carpenter, CEO of MOMentity.com and bestselling author of 52 Weeks to Fortify Your Family: 5-minute messages; Utah USA

↔↔↔↔↔↔↔↔↔

 Author Michelle McCullough

Michelle McCullough started her first business when she was 19 and currently runs 3 companies including consulting other businesses all over the world. A seasoned speaker, Michelle teaches success principles and leadership insights that help boost employee engagement and higher performance. In addition to running her own consulting businesses, Michelle is the managing director for Startup Princess, listed by Forbes as “One of the top 10 resources for Women Entrepreneurs”. She’s worked with top brands like Visa Small Business, UPS Store, AWeber and more. She’s spoken for the Air Force Reserve, Goldman Sachs and Ancestry.com, among others. She’s been featured in entrepreneur.com, in the 40 under 40, Fox TV and has been interviewed for television and radio over 100 times, including Good Morning America and The Today Show. She was recently named in the Top 100 Small Business Influencers with Inc Magazine, Michael Gerber and Grant Cardone. Her own radio show “Make It Happen” has over 1 million downloads.

Website * Facebook * Twitter

 

Blast Giveaway

$50 Amazon Gift Card or Paypal Cash

Ends 4/6/17


Open only to those who can legally enter, receive and use an Amazon.com Gift Code or Paypal Cash. Winning Entry will be verified prior to prize being awarded. No purchase necessary. You must be 18 or older to enter or have your parent enter for you. The winner will be chosen by rafflecopter and announced here as well as emailed and will have 48 hours to respond or a new winner will be chosen. This giveaway is in no way associated with Facebook, Twitter, Rafflecopter or any other entity unless otherwise specified. The number of eligible entries received determines the odds of winning. Giveaway was organized by Kathy from I Am A Reader and sponsored by the author. VOID WHERE PROHIBITED BY LAW.


a Rafflecopter giveaway

The Science of Why

Forbes, D. (2015). The Science of Why: Decoding Human Motivation & Transforming Marketing Strategy. NY: Palgrave Macmillan.

Adult / Non Fiction / Educational / Marketing / Psychology

I gave this book 3.5* out of 5 Stars

The emotional drives that are fueled by how people want to 

think and feel about themselves are at the very heart of the forces 

we must persuade and sell to.  --  David Forbes

In The Science of Why: Decoding Human Motivation & Transforming Marketing Strategy, author David Forbes tells readers to think of the book “as a map to guide us as we set out on the journey to discover who our consumers are and to learn why they do what they do.”  Dr. Forbes believes that emotions are at the root of consumers’ nine core motivations, which drive all consumer behavior.  Further, Forbes believes if businesses can view the world from the perspective of consumers’ emotional motivations, then marketers will be able to successfully promote their products.  The Science of Why is divided into chapters which explore each of the nine motivations Dr. Forbes presents in the MindSight Motivational Matrix, and chapters include plenty of sidebars, plus sections titled “Consumer Portraits” and “Case Studies” that apply real world examples to the concepts. Each of those chapters concludes with a “Takeaways” section that summarizes the main points of the chapter and what the marketer needs to remember about the consumer motivation explored within the chapter. 

The strength of The Science of Why is in Dr. Forbes’s extensive knowledge of the psychology of consumer motivational behaviors and Forbes’s own vast experience in the industry.  Forbes covers everything from the great scholars of motivation studies to the research methodologies used over the ages to extract what drives consumers to make their purchases.  The writing is straightforward and informal, which makes the book easy to follow and understand (while making grammar traditionalists a little crazy).   The message is clear that in order to successfully market their products and stay alive in an ever-changing marketplace, businesses must take the time to know their consumers.  Fortunately, Forbes provides direction and numerous specific tips and strategies for market research.

Where the book needs work is in editing. (*This is why the book got 3.5 and not 4 or 5 stars.) Sadly, there are numerous errors in punctuation and capitalization, along with dropped words, added words, and typos; even the jacket blurb had errors.   There were formatting inconsistencies and some illustrations that included information in a font so small it was difficult to read. Additionally, the author has a habit of using quotation marks for emphasis – the equivalent of using air quotes in speech -- which detracts from the professionalism. These issues could easily be corrected with a thorough editing, which one would expect with the publication coming from a major publishing house.  Dr. Forbes clearly knows his material and is a highly educated person, but the errors chip away at the otherwise outstanding and informative presentation of the material.

The book is fascinating and spends more time on detailing the history and psychology of human motivation than it does on addressing practical applications for the marketer.  Awareness and knowledge of what drives consumers is essential for the marketer, and readers looking for those aspects will not be disappointed; however, readers looking primarily for marketing strategies may be frustrated and find the level of background explanation unnecessary.   I recommend this book for marketing students and business world marketers who are interested in learning how to better know consumers and changing the way products are promoted to meet consumer needs. 

This book was reviewed by request from BookPlex, in exchange for my honest review -- the only kind I give.

ABOUT THE AUTHOR: Dr. David Forbes founded Forbes Consulting over 20 years ago as an insight-based marketing consultancy dedicated to creating business advantage through deep psychological consumer insights. Since that time, his company has increased the marketing effectiveness of major brands domestically and internationally.  Dr. Forbes holds a PhD in clinical and cognitive psychology from Clark University, USA, and was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development.  His seminal work on motivational theory has reshaped academic dialogue on the topic and revolutionized the way Forbes's clients think about their consumers, their products, and their marketing strategies.